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Is your site failing to convert visitors to buyers? If so, you're not alone. Many site owners struggle with the question of why their site isn't bringing in sales like they expected. You've probably wondered...

  • Why aren't visitors purchasing from me?
  • How do I know if my site has those crucial ingredients that make visitors want to use my services?
  • How can I compel more visitors to buy?

If you've been asking those questions, a site review can help. A site review is a custom evaluation of your website by an objective third party who can help you turn your site around.

What does a site review do for me?

Your site review will give you fresh insights from a professional--insights that will help you learn how to improve your website to generate more leads and close more sales.

You'll be able to:

  • Find out what elements of your site are hindering your visitors.
  • Determine where your site needs to be improved.
  • Learn exactly what steps to take to correct the problems and start converting those lost customers to buyers.
Your custom site review will reveal answers to such questions as...
  • Am I making it hard for visitors to navigate my site?
  • Are visitors struggling to understand the information I have presented?
  • Am I giving visitors enough information to make an adequate decision?
  • Am I making it easy for visitors to buy?
  • Does my home page adequately communicate my primary goal?
  • Can visitors understand exactly what I am selling, and exactly what I want them to do?
  • Does my copy sizzle--or fizzle?

We won't just point out the problem areas that are holding visitors back from buying. We'll tell you the specific steps you need to take to overcome each problem area and turn it into an asset.

Exactly what does a site review cover?

Your review will cover such topics as:

Navigation and links

  • Is your navigation organized in an intuitive manner?
  • Are your links named appropriately?
  • Is your navigation easy to understand?
  • Is your navigation in the right place on the page?
  • Do you provide actions links where appropriate?
  • Does the navigation structure reflect your primary goal?
  • Is your navigation consistent?
  • Can visitors easily figure out how to find the info they need?
  • Do visitors get confused or lost trying to navigate your site?
Copy
  • Does your copy flow smoothly, or is it hard/uninteresting to read?
  • Do you have enough copy?
  • Does your copy accentuate your primary goal?
  • Is your primary goal clear in your copy?
  • Does your copy capture your visitors attention and compel them to take action?
  • Is your copy motivating and compelling?
  • Does your copy communicate effectively?
  • Are your headings and subheadings effective?
  • Is your copy customer-centered or company-centered?
Home page
  • Is your homepage too busy? Is it too sparse or lacking in good content?
  • Are you taking full advantage of your screen real estate?
  • Have you placed the most important elements in places on the page where they are most likely to be seen?
Site design and graphical appearance
  • Does your site design look professional?
  • Do the graphics accentuate your message, or are they overpowering, or do they detract from the message?
  • Does the graphical appearance of your site match the image you need to present?
  • Does the graphical appearance of your site fit your target audience?
Page layout
  • Are your page layouts organized neatly?
  • Does the page organization make it easy to pick out what items are most important to notice?
  • Is the layout visually attractive and easy to read?
  • Do your page layouts (especially the layout of the home page) reflect your primary goal?
  • Are the layouts of your pages focused on motivating visitors to your primary goal?
Site structure and organization
  • Does the structure and flow of your site lead your visitors through an orderly, methodical process, or are they left to browse in a random, haphazard fashion?
  • Can visitors easily understand the organization of your site?
E-commerce
  • Do you provide enough details about your products and services for visitors to feel confident about buying?
  • Does your site make visitors feel secure?
  • Do visitors feel like they can trust you?
  • Do you answer all the questions visitors might have?
  • Is the path to purchase an easy path, or do visitors have to jump through hoops?
  • Is your sales process idiot-proof, or does it leave too many opportunities for visitors to give up because of confusion?
Top 9 reasons to get a site review

Still not sure whether your site is in need of a review? If one of the following statements describes your situation, a site review will help you significantly in improving your site:

  1. Your site isn't generating sales as you expected, and you need help figuring out why.
  2. Your site is off to a good start, but you feel that there are details that need to be polished off.
  3. You think you need a redesign, but you're not sure exactly what the redesign should focus on.
  4. You designed your site yourself, but you have no idea how to improve it, and you want feedback from a professional.
  5. You know a lot about search engine optimization, programming, or marketing, but not much about design or copywriting.
  6. You are very clear on the message your company needs to communicate to visitors, but you struggle with how to present it visually on your site. You're not sure if you're being effective.
  7. Another web development company created your site, and you don't know how to evaluate the work they did for you.
  8. Your company has a fairly large site, and you struggle to organize all the information in a way that is easily understandable.
  9. Your company sells a unique product or service, and you need to ensure that visitors are able to clearly understand the benefits of what you sell.
You won't get magic answers, but you will get practical, step-by-step advice for how to improve your site

Of course, a site review is not a magic answer--a review in itself can't transform your site.

What a site review does give you is the knowledge and tools you need to turn your site around. You'll get fresh insight about what to work on and where to concentrate improvements.

You'll learn things such as:

  • Simple tips for how to improve your headings and subheadings--plus specific examples of suggested changes.
  • Fresh pointers for how to organize the information on your site in a more digestible, easy-to read format.
  • Step-by-step advice for how to improve the layout of your pages to make your content more captivating.
  • Practical tips for making your pages more compelling so that visitors will take action.
  • Suggestions for how to magnetize your copy so that visitors will want to read on.
  • Specific ideas for how to better communicate your primary goal so visitors know EXACTLY what you want them to do.
  • Clear advice about how to make visitors feel more secure.
Ready to get started improving your site?

When you sign up for your site review, you'll be emailed a completely customized, 5-8 page report detailing our findings, complete with practical, detailed advice for how to improve your site.

So what's the cost? Only $197.

Once you sign up, your review will arrive within 5-7 days--chock full of customized suggestions and specific examples for your unique site.

Any questions? See our FAQ page or contact us.

Otherwise, get started with your review!

 

 

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